How do you want to convey your first impression? No matter the look and feel that you portray, all businesses want to be presented as professional. That’s why it’s imperative for your branding materials, whether your business cards or website, to be crisp and clear. As soon as your logos and icons start looking a little blurry, it may reflect negatively on your company. Just simply having the .jpg or .png file versions of your logo aren’t enough; you need to have the vector images for stationery and online purposes. Talk to your designers to ensure you have the right file formats at your disposal.
What is a Vector Image?
A Vector image is scalable artwork. If you zoom in on a vector image, the lines and curves are smooth at any size. Vectors can be rescaled to be as large or as small as necessary, without the loss of quality. That way, you can scale the image to any point, while the artwork remains crisp and clear. This file type works best for logos and icons on your website and your print. Conversely, if your logo is a Raster image, it doesn’t scale quite the same way and can appear blurry if expanded past the optimal resolution.
Vector vs Raster: How do they work?
A file format, such as .jpg or .png, is known as a Raster image, which is made up of pixels. If you expand or zoom in on a raster image, you’ll notice that the pixels become visible, and therefore, the image becomes distorted.
The reason that raster images tend to distort as you resize them, is because the image file itself, such as a .jpg or .png, is a set of instructions telling your computer how many pixels there are, what colour they should be, and where they should go. As you enlarge your image beyond the number of pixels, the computer essentially guesses what the other pixels should be. This can result in very poor-looking enlargements. The bigger you go, the worse it gets.
Vector graphics work in a fundamentally different way. Vector files are defined by lines and shapes, and their position relative to each other. This is because the image’s lines and curves are based on mathematical equations and control points. These instructions describe the image based on their geometrical characteristics, and don’t change based on how large or small your image needs to be.
So where should I have vector icons and logos?
For a pristine and professional look, your company’s logo, service icons, and even social media icons, should all be vector graphics. Here is a great resource for finding icons and pre-made vector icons:
For your company logo, contact your designer to ensure you have the proper file format for your logo to appear crisp on any device or print material, whether it’s your business card, or even a billboard at Time’s Square.
If you found this article helpful, leave a like on Facebook. Comments help me know what content you want to learn about next. If you like the content, please subscribe. Thank you!