Have you been using hashtags in your social media posts? You see hashtags everywhere; in stores, on products, and even on the bottom of the screen of your favourite tv shows. So what’s the point? Why have brands been implementing them into their marketing and content strategies? Here’s why hashtagging matters in your social media marketing strategy.
What is a hashtag?
Hashtags are mainly used as a search device for topics on social media platforms, where the social media content is relevant to the hashtag at play. If you search for a particular hashtag through a social platform like Facebook or Instagram, you’ll discover a variety of content related to that inquiry. Therefore, they can be a powerful tool whether you are using them to expand your reach, or to be apart of the conversation.
Good vs Bad Hashtags
It must make sense. Your hashtags have to be relevant and specific. Think of it this way: what keywords and topics would your target audience search for in order to discover your content? You aren’t limited to just one either; however, depending on the platform, the number of hashtags that are appropriate differ.
Increase Visibility Online
Expand your content’s reach is a key benefit to using hashtags. When you use relevant hashtags with your content, your target audience can find you, whether they are local or across the world. It’s a great way for customers who have never heard of you to stumble upon who you are and what you do. If your content matches your audience’s interest, you’re likely to gain a new follower.
Monitor Your Brand
Whether it’s your business, or your personal brand, hashtags provide the opportunity for you to discover what people are saying about you, your content, and/or marketing campaigns; the good and the bad. It’s a great insight into seeing what your customers really think about your products and services.
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