Google Ads puts your business in front of people actively searching for the services you offer. We manage keywords, targeting, ad copy, bidding, landing pages, and conversion tracking around one goal: generating qualified opportunities at a cost that makes sense.
Google Ads puts your business in front of people actively looking for the services you provide. Good campaign management makes sure the right searches, locations, offers, landing pages, and tracking work together so more of that demand can turn into business.
Google Ads lets you appear when someone is actively searching for a service you provide. We focus campaigns around the searches most closely connected to real buying intent.
Target specific services, locations, schedules, and search terms while filtering irrelevant traffic with negative keywords and ongoing search-term reviews.
Calls, forms, consultations, and bookings can be tracked back to the campaigns and keywords that generated them, giving you a clearer picture of what your budget is producing.
We continuously review search terms, bids, ads, landing pages, lead quality, and conversion data so budget can shift toward what is producing stronger opportunities.
Wondering what your cost per lead could look like? Find out on a free 30-minute demo →
For Google Ads, you can't just set-it-and-forget-it. We build the right campaign structure, connect accurate conversion tracking, then use real search and lead data to keep improving where your budget goes.
We review your current account, services, locations, competitors, conversion tracking, landing pages, and historical performance to find what is working and where budget may be getting lost.
Week 1We map high-intent searches to the right services, campaigns, ads, audiences, locations, and landing pages. Search campaigns also get focused keyword structures and negative keyword controls.
Weeks 1–2Before scaling spend, we verify calls, forms, bookings, and other key conversions are being measured correctly. Then campaigns launch with bidding and budgets matched to the available data.
Week 2 · launchWe review search terms, lead quality, bids, budgets, ads, landing pages, devices, locations, and conversion data. Stronger performers get more attention. Weak spend gets reduced or reworked.
Every week afterClicks, search terms, conversions, and lead quality begin giving us real information about how customers are responding.
We refine targeting, search terms, ads, budgets, bidding, and landing pages based on actual campaign and lead data.
As reliable conversion patterns emerge, more budget can move toward the campaigns, services, locations, and audiences producing stronger opportunities.
Start by finding out what your current account is really producing. Book your demo →
I have worked with other SEO companies and Johnny is one of the best at what he does. We have had a significant increase in traffic to our website through both organic SEO search and through ads.
He has great algorithms that are up to date with ongoing changes set out by search engines, and ensure campaigns are relevant to ensure high quality leads. I wouldn't hesitate to recommend Johnny!
Here’s what business owners usually want to know about budget, management, timing, and results before putting money into Google Ads.
There are two separate costs: your ad spend, which goes directly to Google, and the management fee for strategy, setup, tracking, and ongoing campaign management. JP Marketing uses straightforward monthly pricing with no long-term contract. Your management fee and recommended ad budget are clearly outlined before you start. See current plans.
Your starting budget depends on your market, competition, service value, search volume, and the cost of acquiring a customer profitably. We look at your numbers first, then recommend a budget large enough to generate useful data without asking you to overspend before the campaigns prove themselves. As performance becomes clearer, budget can shift toward the campaigns producing stronger opportunities.
Google Ads can begin generating traffic as soon as campaigns are approved and running. The harder part is improving efficiency. Early campaign data helps us understand which searches, ads, locations, and landing pages are producing quality leads. We use that information to refine the account over time. Some campaigns find traction quickly. Others need more data before reliable patterns emerge.
We handle the day-to-day management. That includes strategy, campaign structure, keyword research, ad copy, targeting, landing-page recommendations, conversion tracking, bidding, testing, and ongoing improvements. You provide the business context we need, approve major decisions, and stay as involved as you want. We keep reporting clear so you always know what is happening with your budget.
They solve different problems. Google Ads can put you in front of active searchers quickly. SEO builds organic visibility over time without paying for every visit. Many businesses benefit from using both together, but you do not need to start both at once. We look at your goals, timeline, competition, and budget and recommend which channel should come first. Explore SEO.