JP Marketing Associates
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    Conversion-built Smart Websites with booking and follow-up automation baked in.

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    Get found by local customers searching for exactly what you do.

    AI Search Visibility →

    Show up when ChatGPT, Gemini, and AI Overviews recommend businesses like yours.

    Google PPC Ads →

    Campaigns managed to one number: cost per booked job, not clicks.

    Meta Ads →

    Facebook and Instagram campaigns that fill the pipeline between referrals.

    ★★★★★5 / 5

    "A significant increase in traffic to our website through both organic SEO search and through ads."

    Dr. Jessica Shih — Plastic surgeon, Burlington
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Agents Brokerage Teams View all industries →
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Home/Services/Google Ads Management
Google Ads management

Get in front of customers already searching for what you do.

Google Ads puts your business in front of people actively searching for the services you offer. We manage keywords, targeting, ad copy, bidding, landing pages, and conversion tracking around one goal: generating qualified opportunities at a cost that makes sense.

Book a demo → How we manage it ↓
✓Built around high-intent ✓Clear tracking & reporting ✓Month-to-month
med spa burlington
YOUR AD · #1 Sponsored
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📞 Call nowBook a consultView treatments
competitor.com
Medical Spa Services — Greater Area
We offer cosmetic treatments and skincare services in the region…
directory.ca
10 Best Med Spas Near You
Compare local medical spas by rating and services…
Cost per consult
$78▼ 28% this quarter
New consult bookedFrom your ad · tracked · 2 min ago
CAPTURE EXISTING DEMAND

Your customers are already searching. The opportunity is being there when they do.

Google Ads puts your business in front of people actively looking for the services you provide. Good campaign management makes sure the right searches, locations, offers, landing pages, and tracking work together so more of that demand can turn into business.

HIGH INTENTReach people already searching for your service
IMMEDIATE VISIBILITYStart competing for searches without waiting for organic rankings
FULL CONTROLSet budgets by service, location, campaign, and priority
MEASURABLE RESULTSTrack calls, forms, bookings, and qualified leads
We'll show you your business's potential on the demo.

Reach customers with real intent

Google Ads lets you appear when someone is actively searching for a service you provide. We focus campaigns around the searches most closely connected to real buying intent.

Put your budget where it matters

Target specific services, locations, schedules, and search terms while filtering irrelevant traffic with negative keywords and ongoing search-term reviews.

Know what happens after the click

Calls, forms, consultations, and bookings can be tracked back to the campaigns and keywords that generated them, giving you a clearer picture of what your budget is producing.

Keep improving the economics

We continuously review search terms, bids, ads, landing pages, lead quality, and conversion data so budget can shift toward what is producing stronger opportunities.

Wondering what your cost per lead could look like? Find out on a free 30-minute demo →

What we run

The right campaign for the right kind of demand.

We don’t force every business into the same campaign setup. We choose the Google Ads formats that fit your goals, customer journey, budget, and conversion data, then connect them through one measurement strategy.

Sponsored
Your Service — Book Online Today
High-intent text ads at the top of Google, shown the moment someone searches for you.

Search campaigns

Capture people already looking for what you offer. Search campaigns place text ads in front of customers actively searching for specific services, products, or solutions. We build them around high-intent keywords, strong ad copy, focused landing pages, and conversion tracking.

→ Best for: Calls, leads, consultations & bookings
Your Business2.4 km away · Open now · 4.9★ Directions

Demand Gen

Create demand before the customer searches. Demand Gen uses Google’s visual surfaces to reach and re-engage audiences across channels such as YouTube and Discover. It is useful when the buying journey starts with awareness rather than a direct search.

→ Best for: Prospecting, remarketing & visual offers
Your Product$49.99
Other Item$54.99
Other Item$61.99

Shopping campaigns

Put your products directly in front of active shoppers. Shopping ads can show product images, pricing, and store information before someone clicks, making them especially useful for ecommerce businesses with strong product feeds.

→ Best for: Ecommerce & product sales
AI SearchYouTube DisplayGmail Maps

Performance Max

Expand across Google when the data supports it. Performance Max uses Google AI to serve across Search, YouTube, Display, Discover, Gmail, Maps, and other Google inventory from one goal-based campaign. We use it when strong conversion data and creative give the system enough information to make useful decisions.

→ Best for: Scaling conversion-focused accounts
Built around intent. Connected to conversion tracking. Measured beyond the click.
Get your free ads audit →
Already running ads? We’ll review the campaign structure, targeting, tracking, and lead quality to show you where budget may be getting lost.
The process

Build it right. Track it properly. Improve it continuously.

For Google Ads, you can't just set-it-and-forget-it. We build the right campaign structure, connect accurate conversion tracking, then use real search and lead data to keep improving where your budget goes.

01

Audit & strategy

We review your current account, services, locations, competitors, conversion tracking, landing pages, and historical performance to find what is working and where budget may be getting lost.

Week 1
02

Research & Campaign Build

We map high-intent searches to the right services, campaigns, ads, audiences, locations, and landing pages. Search campaigns also get focused keyword structures and negative keyword controls.

Weeks 1–2
03

Tracking, Testing & Launch

Before scaling spend, we verify calls, forms, bookings, and other key conversions are being measured correctly. Then campaigns launch with bidding and budgets matched to the available data.

Week 2 · launch
04

Improve What Produces Results

We review search terms, lead quality, bids, budgets, ads, landing pages, devices, locations, and conversion data. Stronger performers get more attention. Weak spend gets reduced or reworked.

Every week after
Good campaigns learn before they scale.
LAUNCH + EARLY DATA Learn what the market responds to

Clicks, search terms, conversions, and lead quality begin giving us real information about how customers are responding.

NEXT FEW WEEKS Cut waste and strengthen winners

We refine targeting, search terms, ads, budgets, bidding, and landing pages based on actual campaign and lead data.

ONGOING Scale what proves itself

As reliable conversion patterns emerge, more budget can move toward the campaigns, services, locations, and audiences producing stronger opportunities.

Start by finding out what your current account is really producing. Book your demo →

" ★★★★★

One of the best at what he does…

I have worked with other SEO companies and Johnny is one of the best at what he does. We have had a significant increase in traffic to our website through both organic SEO search and through ads.

He has great algorithms that are up to date with ongoing changes set out by search engines, and ensure campaigns are relevant to ensure high quality leads. I wouldn't hesitate to recommend Johnny!

JS Dr. Jessica Shih Plastic Surgeon Burlington Plastic Surgery & MedSpa
G Verified Google review · Rated 5.0
Read more client reviews →
READY TO SEE WHAT YOUR ADS COULD DO?

See where your Google Ads budget could work harder.

Book a 30-minute Google Ads review and we’ll look at your campaigns, search terms, conversion tracking, landing pages, and lead quality, then show you where we would focus first.

Book your demo → See pricing
✓Full conversion tracking ✓Lead quality tracked ✓Month-to-month
Google Ads FAQ

Before you spend a dollar, know what to expect.

Here’s what business owners usually want to know about budget, management, timing, and results before putting money into Google Ads.

Have a different question? Bring it to the demo. We’ll review your market, current campaigns if you have them, and the numbers that matter before you spend more. Book a demo →

There are two separate costs: your ad spend, which goes directly to Google, and the management fee for strategy, setup, tracking, and ongoing campaign management. JP Marketing uses straightforward monthly pricing with no long-term contract. Your management fee and recommended ad budget are clearly outlined before you start. See current plans.

Your starting budget depends on your market, competition, service value, search volume, and the cost of acquiring a customer profitably. We look at your numbers first, then recommend a budget large enough to generate useful data without asking you to overspend before the campaigns prove themselves. As performance becomes clearer, budget can shift toward the campaigns producing stronger opportunities.

Google Ads can begin generating traffic as soon as campaigns are approved and running. The harder part is improving efficiency. Early campaign data helps us understand which searches, ads, locations, and landing pages are producing quality leads. We use that information to refine the account over time. Some campaigns find traction quickly. Others need more data before reliable patterns emerge.

We handle the day-to-day management. That includes strategy, campaign structure, keyword research, ad copy, targeting, landing-page recommendations, conversion tracking, bidding, testing, and ongoing improvements. You provide the business context we need, approve major decisions, and stay as involved as you want. We keep reporting clear so you always know what is happening with your budget.

They solve different problems. Google Ads can put you in front of active searchers quickly. SEO builds organic visibility over time without paying for every visit. Many businesses benefit from using both together, but you do not need to start both at once. We look at your goals, timeline, competition, and budget and recommend which channel should come first. Explore SEO.

JP Marketing Associates

JP Marketing helps local service businesses attract more leads and turn more of them into customers through websites, SEO, paid advertising, automation, and CRM.

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